About Boutique Tours

We specialise in operating private small group tour services, providing a great choice of attractive sightseeing tours of Wales and also pre and post tour transfer connections to other regions of Britain.

Boutique Tours of Wales are based in the North of Wales in the coastal resort town of Llandudno, Conwy.  We provide visitors with a highly acclaimed private tour service from the moment you arrive to your departure.

Our services primarily feature tours in and around the North Wales area covering the coastal and borderland areas, the Snowdonia National Park, the Isle of Anglesey.

We are one of the leading private tour companies in Wales

Boutique Tours of Wales - Trip Advisor Traveller's Choice Award

Boutique Tours of Wales has been operating private tours since 2009 and  is recognised as “one of the leading private tour companies” in Wales and all of Great Britain. 

Boutique Tours of Wales success has been accredited with the highly privileged ‘Travellers Choice Award‘ along with the  ‘Hall of Fame’ award and five years of  ‘Certificates of Excellence’ awards from Trip Advisor for the consistant delivery in providing quality private tour experiences.

Tours of Wales


John & Barbara Smith from California posted their tour review on Trip Advisor with a heading of:

Taking Touring to a Whole New Level

“We have taken over thirty tours overseas and Boutique Tour of Wales private tour of beautiful and historic Wales was by far the best we have ever taken.”

Earl & Hazel Flek from Indiana, USA were part of a Small group Tour of Wales

All three couples thought Boutique Tours of Wales was among the best tours that we have experienced in 30 years of travel”!

Boutique Tours worked with us to develop a tailored tour matching the interests of our group. They picked us up in Oxford and we threaded our way through Wales often via narrow and beautiful secondary roads. Our driver-guide John was a font of knowledge on all things Welsh.

Tours of Wales
Tours of Wales

Jan Dutcher and Pat Williams from Ontario in Canada took full advantage of our exclusive Professional Tour Planning and ‘Tour Concierge’ Services for their exclusive 9 Day Tour of Wales and posted a review  “Wales as it should be experienced!”  

“There are not enough words to describe the superlative 9-day trip through Wales that John organized for us!  John is highly knowledgeable and passionate about his country, very personable, flexible in allowing us to modify our itinerary along the way, and offered great recommendations regarding accommodation, restaurants, and sightseeing –  we felt very well cared for! 

Caroline and Jim Noel from Fort Bragg, California, USA, were part of an 8 Day Tour of Wales in 2022.

 “This tour places it in amongst the top 3 trips that we have taken all over the world”!  

“Boutique Tours of Wales with John as our private driver guide could not have been more outstanding!   The experience was well beyond our expectations with lots of interesting content, glorious scenery and landscapes.  We covered so much more than most other tour companies offer in their daily tour schedules and it all operated at a relaxed pace.”

Tours of Wales

Introducing your very own Private Tour Director

John Hadwin, owner of Boutique Tours of Wales

‘The Secret Lake’ of the Conwy Valley

I would personally like to welcome you to Wales where you are literally ‘one in a million!’  (That’s the annual average number of international visitors that come and discover Wales).

It will be my personal pleasure to be of service to you and to take care of you during your visit and time here in Wales.

From your initial enquiry, I will help custom design your tour and help you make the most of your visit to our beautiful country of Wales.

When you tour with me, I will introduce you to our amazing history, unique culture and language, along with the most stunning scenic landscapes in Wales.

You’ll also get to discover the real Wales and I’ll take you off track, touring through farms, beautiful rolling countryside and along stunning coastlines.

How we started Boutique Tours

I developed my own tour business when I returned to Wales after working in the travel industry for over 30 years with some of the top international tour operators and one of the world’s leading international cruise lines (Cunard).

My tour guide training was through a very professional international guide school in Denmark and I have worked in many European countries as a guide and courier to thousands of international visitors.

When I returned to Wales, I decided to set my business in the coastal resort town of Llandudno, in North Wales.

This is an ideal tour base to get out from to discover the delights of the North Wales area, along with the Snowdonia National Park and the Isle of Anglesey.

Discover the unique culture, language and landscapes

So this is my personal invitation to you!

Come and join me on your very own private tour of Wales and let me show you one of the most beautiful countries in the world! 

That’s why I came home and now you can benefit from my experience as one of the leading private driver tour guides and your very own personal guide for your visit to North Wales, the Snowdonia National Park and the Isle of Anglesey.

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